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Vertical online directories for small and medium enterprises.
Team Europe had for some time been keen to find a way to provide online marketing solutions for the huge and largely untapped sector of small and medium-sized enterprises.
Daniel Offermann, Venture Partner at Team Europe, took up the challenge and developed a strategy to penetrate this market with scalable "verticals", that is, industry-focused online portals.
The result was the formation in May 2010 of a new company, Submarine Internet, with a management team led by Waldemar Zeiler, who designed a market strategy tailored around the concept of using industry-specific web portals for lead generation.
In August 2010 the team was completed by current CEO Florian Kranefuss, an experienced manager charged with leading the team and taking the concept to market. Submarine Internet rebranded as DS Digitale Seiten in October 2010 and a short time later went live with the launch of its first portals: Dachdecker.com and Maler.org. There are now several more portals online, and plans to rapidly expand in the coming months into other verticals.